Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customersGuides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presenceDetails ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and moreProvides valuable advice for avoiding common mistakes and ways to liven up web marketing plans
Из серии: For Dummies
2012. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.