Starting with 1,700 accomplished entrants who submitted ten photographs each, the Hasselbald team rigorously narrowed the selection to 100 finalists. Hasselblad--manufacturer of the finest photographic technology for more than five decades--sponsors the elite Masters contest each year, recognizing both the top established and upcoming photographers. These ten Hasselblad masters were given access to the finest photographic equipment and asked to interpret the theme emotion in their own distinctive ways. Five editors of respected international photo magazines were then assigned the difficult task of choosing ten ultimate winners. 2010. This book contains the compelling projects from each of the winning photographers.