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What is Branding?. Matthew Healey1123 руб
As everything becomes global, good branding becomes more crucial. It is an exciting time for branding. It explores the process of branding, and shares insights that can be applied to practical challenges. What is Branding? is an accessible guide that makes sense of this complex subject. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Из серии: RotoVision 2010. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology. |