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Visual Langauge for Designers. Principles for Creating Graphics That People Understand. Connie Malamed1062 руб
This language is based on the ways people perceive and process visual information. Within every picture is a hidden language that conveys a message, whether it is intended or not. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. Includes: How to organize graphics for quick perception How to direct the eyes to essential information How to use visual shorthand for efficient communication How to make abstract ideas concrete How to best express visual complexity How to charge a graphic with energy and emotion
2011. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. |