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Cause and Effect. Robert Klanten, S. Bohle2712 руб
It is one of the most relevant issues for designers and those who hire them. Ecology is not a trend. Whether or not brands or products can be considered green is decisive for their success on the market. Companies, institutions, NGOs, and politicians increasingly need to position themselves as innovative and environmentally friendly. Because the traditional look of environmentalism is out of date and no longer so effective, a new visual language must be found for this topic. A wide range of target audiences need to be sensitized to and convinced of the value of a more conscious lifestyle. Its spectrum ranges from campaigns, posters, brochures, and digital media to interventions and guerilla marketing. Cause and Effect is a collection of work from around the world that reveals a credible and understandable contemporary visual language for communicating ecology. The examples in Cause and Effect inspire us and challenge us. It utilizes graphic design, information graphics, and illustrations as well as photography to get its message across. They explain and motivate. They clearly describe far-reaching correlations and complex technical processes. Together they serve as an unparalleled presentation of
2012 |