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Raw. Pervasive Creativity in Asia. Kunal Sinha, David Mayo1860 руб
In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of adversity, opportunism, humour, competition and social networks. Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. It is a business necessity. Using everyday examples from the world that modern business has to survive in, the book shows that creativity is not just a form of self-expression anymore. This phenomenon is nowhere more obvious than in the crowded and noisy nations of Asia, the global economic epicentre. Without it, your business will wither and die. The book looks in detail at the conditions that require creativity, using examples from the everyday, urban, street environments across the continent: China, India, Japan, Korea, the Philippines and Indonesia. Here, millions of people across vibrant and throbbing cultures achieve their goals through tenacity, creativity and imagination. 2012. Incredible photography by renowned son and father due Steffen and Thomas Billhardt, and author-photographer Kunal Sinha demonstrates, perhaps more powerfully than words, all the complex tenets of Asian creative thinking. |