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Switch. How to change things when change is hard (CD). Chip Heath1633 руб
Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:. This tension can doom a change effort--but if it is overcome, change can come quickly.
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