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Global Strategic Management. Kamel Mellahi2206 руб
This text is the first to offer a truly global, as opposed to multinational, perspective on strategy. Global Strategic Management is a core textbook for International and Global Strategy courses, and is suitable as a supplementary text for strategic management or international business courses. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. It covers both traditional strategic management topics, and new topics, such as corporate social responsibility and new technologies. For students: links to web sites of interest. ONLINE RESOURCE CENTRE For lecturers: suggested answers to discussion questions and case questions, PowerPoint slides. 2005 |