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Package Design Workbook. Steven Dupuis, John Silva961 руб
The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. As with other books in the workbook series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. 2011 |