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Mastering Marketing Management. Roger I. Cartwright1510 руб
Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. This book explains the role of marketing in modern organizations. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities
Из серии: Palgrave Masters Series 2002 |