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Key Concepts in Marketing. Jonathan Sutherland1334 руб
All major concepts, terms, theories and theorists are incorporated and cross-referenced. Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. More complex terminology is clarified with numerous diagrams and illustrations. Additional reading and Internet research opportunities are identified. Из серии: Palgrave Key Concepts 2004. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. |