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The Economics of Franchising. Roger D. Blair2070 руб
It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. This book describes in much detail both how and why franchising works. A good many myths are dispelled in the process. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the U.S. market. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. 2011. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals. |