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Contemporary Strategy Analysis5120 руб
Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The preeminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Формат: 19 см x 24,5 cм. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: further consideration of technology and innovation including competition for standards and the role of internet-based strategies; fresh examples of resource-based competitive advantage; an integrated approach to the development and deployment of organizational capability -including the role of knowledge management; additional case illustrations in every chapter; new self-study questions; improved online resources for instructors. 2008 |