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Key Concepts in International Business. Jonathan Sutherland, Diane Canwell1253 руб
All major concepts, terms, theories and theorists are incorporated and cross-referenced. Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. More complex terminology is made clearer with numerous diagrams and illustrations. Additional reading and Internet research opportunities are identified. It will be especially useful as a revision aid. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. Из серии: Palgrave Key Concepts 2004 |